Thursday 7 January 2010

Audience Response

  • Critics all over have given Avatar top marks, as it broke nearly every record in the book. Now the third biggest grossing film of all time with $1.09 billion in record breaking 19 days, it continues to jump up the ranks and attempts to overtake Titanic, the last James Cameron film, to become the biggest grossing film of all time.
  • Being released worldwide in the space of 2 days between 16th and 18th december, the film made $232 million its opening weekend worldwide, with only $77 million of it coming from its domestic market in the US. Its viral campaign and marketing on so many different levels seemed to have paid off with the reviews flooding in and most of them being positive.

  • Rotten Tomatoes reported that 82% of the 241 reviews of the film were positive, a very high percentage. Even more impressive however, was that out of its 34 top critics consisting of many top newspapers, websites and television program critics, 94% gave it positive reviews, an incredibly high percentage.
  • There have also been negative reviews about the film with the spare 18% or even low 6% of top critics not too happy with the film. Some reviewed it as "overlong, dramatically two-dimensional, smug and simplistic". Although found that the film had amazing visual qualities but lacked when it came to the story and even the entire concept of the film, saying it was the same as 'Dancing with Wolves' but just with 'blue cat people' instead. However this is to be expected with any film, and seeing that there is only a minority of people that feel this way the film is still seen as a success, and according to Metacritic, 'Universal acclaim'.
  • The film has been recieved very well with many potential Awards in its name. It has been nominated for 4 Golden Globe Awards and 9 Critics' Choice Movie Awards, with it being a serious contender in the 'Best Picture' category for both. The films success in the box office is also seeing it to be a very likely nomination for 'Best Picture' in the 82nd Academy Awards, which could mean that Cameron has another Oscar winner on his hands.

No comments:

Post a Comment