¨ Not only is the film shown in leading cinemas around the UK but also in the IMAX which attracts large audiences due to its large screens which compliment Avatars 3D technology. Tickets for Avatar at the IMAX were on sale ahead of the film release in order to be able to cope with the high demand. 35,000 tickets were sold in just 4 days. IMAX cinema also had to schedule extra screenings of the film at 12:20 and 3:40 in the morning.
¨ On average the film was shown around 6 times a day in cinemas with Enfield Cineworld showing the film around every hour with 8 screenings during the week days and 11 on the weekends.
¨ There is also the option to watch the film in 2D so cinemas without 3D technology can also show the film and people not willing to pay more are also able to experience the film for themselves.
¨The table shows Avatar’s box office returns for its first week of release. The film was ranked 1st and smashed all other weekend totals and was the most popular film over that weekend.
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